WHO WE ARE
Bringing the love of fashion to the hearts of luxury style lovers

Founded in 2010, the owner Jeannine is known for supplying beautiful dresses. With her fine eye for exceptional detail and love of fine fabrics, Jeannine expanded the boutique collection of international labels as well as manufacturing her own local label – Alessia.

The collection includes ladies fashion, resort wear, swimwear, bags, shoes, jewellery, accessories, home and body products.

We're Digital

Our new concept of Boutique on the Go strives to give great service with the ability to offer advice on styling in the comfort of your home.
2010
Launch of Alessia Boutique
This beautifully sophisticated ladies Boutique opened in the bustling Sea Point area creating a name as the Best dress shop
2014
Re Launch of the Boutique
New ownership and a fresh outlook
Introducing many new exciting labels
Taking the shop to new heights.
2021
Launch of the Online Store
So many changes led to the creation of an Online platform hoping to reach many more clients as well as introducing a home service
INFLUENCED BY THE ESSENCE OF TRAVEL
Our new concept of Boutique on the Go strives to give great service with the ability to offer advice on styling in the comfort of your home

Alessia – lifestyle collective is the result of passion for all things beautiful and unique. The global collection is influenced by the essence of travel, bringing selected brands together from many different fashion capitals around the world.

Our Commitment is to building trusting relationships offering personal attention to each individual client with the aim to look and feel their best in everything they wear.

Fashion should be fun, affordable and make you feel special.

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